Inspiration
GRGN is inspired by the Greek Mythology, more specifically the myth about Medusa and her two Gorgon sisters – Sthenno and Euryale. The conclusions drawn from the stories are indeed very subjective to everyone’s personal projections, however, lots of similarities can be found in their story and how women are treated nowadays, especially strong minded and beautiful ones. Medusa, being the most famous one out of the Gorgons, was a mortal, unlike her sisters, and was a beautiful and innocent girl who served in Athena’s Temple.
Poseidon took away her intimate innocence in the same temple, consequently Athena was furious and cursed Medusa. She turned her into the same “monster” as her sisters – with serpents instead of hair, long claws and a deadly gaze which turned everyone who looked at her into stone. Even after Perseus slayed her head, she still had the power to turn people into stone and her blood had the power to heal and give life. Her head was incorporated into Athena’s shield with the aim of protection.
Medusa with the Head of Perseus by Luciano Garbati, 2008
Goal
In today’s world, women who are strong, intelligent and beautiful are being stigmatized and, in a way, punished for their actions, way of thinking and looks. The sporty yet elegant designs aims to bring confidence to women embracing the beauty of the female body. Empowerment is at the top of our list.
GRGN is based in Sofia, Bulgaria and producing and sourcing locally. We work with a small team of amazing people and we create low and limited quantities of designs. Everything we create is with lots of attention and love. We truly appreciate your positive attitude towards us and GRGN!
The typography elements and the embroidered phrases are in very specific places in some garments to give homage to the femininity and the power of women. Moreover the words and phrases like “Abnormal” and “Look Away“ refer to being different, standing out with every aspect of one’s self, such as perception and view of life.
The fabrics and the designs aim to be comfortable when worn, but also form fitting. The garments are predisposed to be worn in a casual every day way or for a special occasion depending on the needs and wants of the wearer.
Sustainability measures
Our attention for sustainability and eco friendliness is one of our main goals. We want to give back and care for the environment as much as possible. The measures we have taken so far, include as less usage of paper as possible and less waste of materials when creating the garments.
What we have tried to achieve is mainly reach low waste as much as possible and choose quality materials which will last long without getting worn out fast. For instance, our White and Purple T-shirt is made out of high-quality cotton which is a natural fiber, therefore it is biodegradable and it can be worn for a long time. Our swimsuit is made from a recycled polyester fabric, which is antibacterial, ultra chlorine resistant, resistance against sun creams and oils and provides UV protection.
All fabrics and materials used for the creation of the garments have been calculated precisely to create each design, so that we have zero waste of materials.
Each garment comes in a biodegradable PVC ziplock bag, which is meant and advised to be used afterwards. Our initiative with the packaging is we did not want to wrap the clothes in paper and deliver it in a paper box which will be thrown out in most cases. Instead, the ziplock bag has many post-purchase uses and we encourage our customers to be less wasteful and be creative with our packaging.
In the bag, you will also find a card which has an element on the back side. The element is made out of flower seeds and it is meant to be put in soil, hence beautiful flowers can grow. This is our small way of giving back to nature and also make our days more colorful and delightful. We have planted our element already and our flowers are growing beautifully each day. We would love to yours!
