The Brand
GRGN is a statement, not just a brand. Rooted in minimalist aesthetics but designed with a rebellious edge, our collections fuse clean lines with bold details, creating pieces that demand attention without trying too hard. Crafted from high-quality fabrics and produced in limited quantities, every garment carries an air of exclusivity—because true confidence isn’t mass-produced. GRGN is for those who dare to express themselves unapologetically, wearing their attitude as effortlessly as their style.
From sleek essentials to daring statement pieces, each collection is made to empower and intrigue. Whether it’s sharp tailoring, unexpected cuts, or statement messaging, GRGN is about standing out in a way that feels effortless. Designed to be worn, owned, and lived in, our pieces don’t just complement your wardrobe—they define it.
Medusa with the Head of Perseus by Luciano Garbati, 2008
Inspiration
GRGN draws its name and spirit from the Gorgon—a symbol of power, defiance, and unapologetic presence. Just like the mythical figure, the brand embodies strength with an edge, blending minimalist aesthetics with bold attitude. Inspired by the contrast between clean lines and daring details, GRGN creates pieces that are effortless yet commanding, subtle yet statement-making. It’s fashion for those who don’t just wear clothes—they own them, turning simplicity into something striking.
At its core, GRGN is about empowerment and exclusivity. Each collection is crafted in limited quantities, ensuring that every piece feels personal, rare, and intentional. Fashion isn’t just about looking good—it’s about making an impact. And GRGN is here for those who are ready to do just that.
The typography elements and the embroidered phrases are in very specific places in some garments to give homage to the femininity and the power of women. Moreover the words and phrases like “Abnormal” and “Look Away“ refer to being different, standing out with every aspect of one’s self, such as perception and view of life.
The fabrics and the designs aim to be comfortable when worn, but also form fitting. The garments are predisposed to be worn in a casual every day way or for a special occasion depending on the needs and wants of the wearer.
Sustainability measures
Our attention for sustainability and eco friendliness is one of our main goals. We want to give back and care for the environment as much as possible. The measures we have taken so far, include as less usage of paper as possible and less waste of materials when creating the garments.
What we have tried to achieve is mainly reach low waste as much as possible and choose quality materials which will last long without getting worn out fast. For instance, our White and Purple T-shirt is made out of high-quality cotton which is a natural fiber, therefore it is biodegradable and it can be worn for a long time. Our swimsuit is made from a recycled polyester fabric, which is antibacterial, ultra chlorine resistant, resistance against sun creams and oils and provides UV protection.
All fabrics and materials used for the creation of the garments have been calculated precisely to create each design, so that we have zero waste of materials.
Each garment comes in a biodegradable PVC ziplock bag, which is meant and advised to be used afterwards. Our initiative with the packaging is we did not want to wrap the clothes in paper and deliver it in a paper box which will be thrown out in most cases. Instead, the ziplock bag has many post-purchase uses and we encourage our customers to be less wasteful, use their ziplock bags and be creative with our packaging.
In the bag, you will also find a card which has an element on the back side. The element is made out of flower seeds and it is meant to be put in soil, hence beautiful flowers can grow. This is our small way of giving back to nature and also make our days more colorful and delightful. We have planted our element already and our flowers are growing beautifully each day. We would love to see yours!
GRGN is based in Sofia, Bulgaria and producing and sourcing locally. We work with a small team of amazing people and we create low and limited quantities of designs. Everything we create is with lots of attention and love. We truly appreciate your positive attitude towards us and GRGN!
GRGN
Contact us
contact@grgn.bg
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