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    Lust is the precedent and femininity is in the core of the new SS24│Collection Flourish in Allurement. A small collection in the most soft and feminine neutral colors which contribute to the womanly softness which contradicts the power of one self which can cause some disastrous occurrences. The nude and neutral colors are in the core which compliments the delicate feminine body.

    The collection consists of 4 designs which are designed to be combined with each other. Two tops and two bottoms. The Floral Corset is the crown jewel to any wardrobe-a classic nude corset with floral details in the front. Florals for spring? Groundbreaking. Yes, but it is amazing. The fit, the design, the color – everything anyone can want in a corset. What is more, the comfort and support is next level, since we added hidden padding. The Nude Trousers are the most elegant, simple, yet perfect piece which can be worn in a formal and informal setting. The straight leg promises a great silhouette which will be perfectly finished combined with the Floral Corset. The White Tank Top is a lusty everyday clothing piece, which offers the best comfort because of the high quality cotton that it is made of. The delicate embroidery is a spicy detail which only the ones who are close to you can see. The White Denim Shorts are the feminine and sensual piece which will be the statement piece of any look. Form fitting with a high-waisted design, the chiffon ruffles will make anyone melt. Combined with the White Tank Top it will turn heads, for sure.

    The collection is limited and now available to shop!

    07/ 06/2024


    Introducing GRGN FW23 Collection |  Sensuality & Eradication

    Take a dive into the world of darkness and sensuality and discover the new Fall / Winter 23′ collection by GRGN. This selection embraces the softness of femininity and the dark side of it. The collection is a take on the Adam and Eve story. According to mythology, the mission of the snake is to test people and their will to resist temptation. With a broken heart and feeling deceived, the snake (the woman) shows that it cannot be chained up, but only admired, it/she forms an army of women who aim to seduce and destroy any man who hurt them, with the help of the ‘female beginning’. The snake is also a reference to our name – GRGN, a direct focus on our brand story and inspiration as well.

    The new collection features 3 new designs – the Wrap Skirt, The White & Black Bodysuit and the Black T-shirt. All black. All sensual.

    The Wrap Skirt is a very feminal and delicate piece. All black elastic georgette fabric, which is soft to touch and so light. It’s a minimalistic piece of clothing which can be worn with almost anything on top. The delicate wrap design and the asymmetrical silhouette is what makes this skirt an essential piece of clothing in any wardrobe.

    The White & Black Bodysuit is the key piece that brings the sexuality of the feminine power and the physiology into this collection. The strings that have been sewn on top of it in the form of the key parts of a woman’s body are intended to bring focus on them but make it fashionable as well. The recycled microfiber fabric is used intentionally since it is extremely elastic and hugs the body in just the right places. It is a design which anyone who owns will feel confident and sexy in.

    The Black T-shirt is the minimal but atypical piece of the collection. With its unusual arm length and the ”dripping” bottom part this T-Shirt is a unique piece to own. It’s a unisex design which makes it accessible for anyone to wear regardless of genders, preferences or likes. Because of the turtleneck neckline and the thick cotton fabric it is a perfect piece for the colder months, but we always create our clothes for any type of weather and occasion. Timelessness is what we always strive for with our designs.

    Be inspired, be confident and discover the FW23 collection now. Do not forget that our collections are limited and not repeated.



    GRGN’s founder and designer – Irene Atilla on Dayabolichno podcast

    Irene Atilla, GRGN’s founder and designer spoke on Dayabolichno podcast for the first time about how the brand was created and what went behind the planning.

    Some of the highlights were the initial creation of the brand, the idea behind the name, the story of the brand and the whole process.

    Another topics covered were about the designer herself, how she decided to take on the challenge of creating a clothing brand, how she was inspired and gave advice for people who want to start a clothing brand as well.

    Listen, enjoy the podcast and leave your comments on Dayabolichno’s Instagram page (@dayabolichno) or on GRGN’s page (@grgnwear). Take advantage of the special DAYABOLICHNO discount code for -10% on your order until 31st December 2023!

    Please note that the podcast is in Bulgarian!



    Introducing the new SS23 Collection | Adorn with Beauty

    The new SS23 collection is here to bring a more feminine side to its wearers during the beautiful spring and summer seasons, where nature blooms again and graces us with its beauty and the sun shines and brings warmth to us.

    The small yet very significant collection aims to make us appreciate our beauty, love the way we look and embrace our features. The designs are feminine, minimalistic but also modern and, as always, made with quality materials and fabrics.

    Our first time presenting a fab swimsuit which has a very different design. It elevates the idea of the traditional swimsuit. The top is square shaped, rather than a triangle, with a detachable neck string to make you even more attractive wherever you are. It is a reference to our Abnormal Dress from our very first collection. The padding is there to offer more support and comfort. The bottoms are high-waisted with a removable waist string, which accentuates the waist line. The embroidery on the front which says Private Area, is our signature ”thing”, we love to implement provocative typography in our designs, just to make other people aware of us and our intentions.

    The skirt is high-waisted with a straight silhouette which elongates the body and hugs the curves beautifully. The fabric is a high quality elastic cotton with an airy chiffon slit, which is slightly transparent to hint a little bit of sexiness and tickle the imagination. The asymmetrical cut on the bottom on the front and the back brings a sense of modernity.

    The third star of the collection is the silver top, which is a gorgeous statement piece. The jersey fabric brings comfort to the wearer and the metallic effect of the silver catches the eye. But actually, the thing that really stands out are the two hearts on the front which urge us to accept and love ourselves. The triangle cut on the front and the back imitates and arrow pointing to the hearts.

    Make sure to check the new collection and not sleep on it, since it is very limited!



    GRGN First Generation FW 22 | Rebel Denouncement

    Introducing our new FW22 collection which urges people to rebel the censorship and silence. The new designs are minimal yet very “loud”.

    The Men’s Green Hoodie is made out of high-quality cotton and a dual front side. The back has two prints on each side of the flopping “tongue”. One side is a face with a closed mouth symbolising calmness and quietness, on the other-a face with an open mouth with the tongue out representing one rebelling and mocking. The duality of one’s personality is the focal point of this design.

    The Maxi Bodycon Dress embodies sensuality-a feeling which feels prohibited, an Illicit Thrill. The dress is made out of extremely elastic microfiber fabric, which is form-fitting while accentuating the curves. The emroidery is placed on a specific part of the dress to focus even more on the idea behind the design.

    To contrast the “loud” designs, we are introducing also the minimal ones, which are the Men’s Turtleneck and the Asymmetrical Blazer. The turtleneck is a very elegant and classic piece, made out of very soft, slightly thicker cotton, perfect for the colder days. The design is very refined, all black including the 3D printed logo on the front, to give the wearer the ability to combine it into a more formal style or a more casual and everyday  look. The blazer is a classy piece in a nude, almost off-white colour. The fabric is a soft, silky and thicker georgette fabric giving a sophisticated silhouette. However, the cut out element on the front side and the 3D printed logo on the back, reminds us of modernity, bringing a more contemporary feel to the overall design.

    Pre-order the limited pieces of the collection now and enjoy!



    Courtesy of M Concept Space

    Brunch&Buy at M Concept Space

    Join us on 8th October at M Concept Space to say goodbye to summer with a sale on all items in the shop including our entire First Generation SS22 collection!

    The Brunch&Buy event will be held from 12pm until 6pm on str. Neofit Rilski 11! You are all welcome to enjoy great brunch choices, a glass of Bellini Cipriani and amazing products from Bulgarian creators!

    We cannot wait to meet everyone once again, speak to all of you face-to-face and share more of GRGN! See you soon!



    GRGN X M Concept Space

    GRGN’s First Generation SS22 Collection is now physically available to purchase at M Concept Space store in Sofia, Bulgara.

    M Concept Space is a well currated area which showcases different Bulgarian and foreign designers. From jewelry and accessories to clothes, the store offers great choices to its customers in a modern and well designed store. It is located in the city center of the capital, more specifically near the popular Vitosha Street.

    From 9 August 2022 GRGN’s pieces will be in the store for people to try on and purchase. All of the items currently in stock on our website will be available at M Concept Space. The items are limited and they will not be restocked again!



    GRGN at The Culture Pop Up Shop Edition 2

    For the first time since launching the brand, GRGN’s team attended the Culture Pop Up Shop Edition 2 to present the brand to the public.

    The event was held in Plovdiv, Bulgaria on the 16-17 July 2022 and the focus of the event was sneakers and streetwear. Different Bulgarian fashion brands also presented their collections alongside sneaker retailers, who offered high-end and limited edition products.

    GRGN presented its full First Generation SS22 collection with a display and Irene Atilla-the designer/founder was there to explain the process of creating the clothes, give some insight on the materials and the inspiration behind GRGN.

    GRGN’s team would like to thank everyone who attended the Culture Pop Up Shop Edition 2 and was interested in learning more about the brand! It was a pleasure meeting and getting to know each person and hearing their kind words!



    Contact us

    Find us at M Concept Space

    Ulitsa Neofit Rilski 11

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